YMC, also known as Youth Marketing Connection, is a marketing agency that specializes in targeting Generation Z and Millennials. With over 20 years of experience, YMC uses guerrilla marketing techniques such as brand ambassadors, street teams, and spring break promotions to amplify and propel the most relevant and exciting brands of today. What sets YMC apart is their in-depth understanding of Gen-Z and Millennials, backed by their proprietary research and market intelligence.

This knowledge allows them to create impactful brand experiences that resonate with the target audience. YMC's extensive network of diverse and engaged student and young adult influencers further adds to the success of their campaigns. Operating in cities across the United States, Canada, and the UK, YMC has established relationships with over 1,000 colleges and universities.

Their exclusive strategic partnerships with student- and young adult-focused communities and partners give them unparalleled access to reach the target market. Some of the services offered by YMC include Madewell College Ambassador Program, Waze College Marketing Program, ACHA VaxForward Student Campaign, La Roche-Posay College Ambassador Program, Aerie #AerieREAL Mobile Pop-Up, and Sephora Campus Rep Program. If you're interested in seeing their previous work or case studies, you can check out more examples on their website.

YMC is a forward-thinking agency that consistently evolves and delivers results for brands targeting the youth market