Introducing Youty, the ultimate destination for skincare and beauty enthusiasts. Youty Group is a leading player in the Nordic online beauty space, formed through the merger of three renowned beauty sites - Blush, Eleven, and Nordicfeel. With an extensive collection of over 25,000 different products, we offer a diverse range of beauty and wellness options.

At Youty, we believe in beauty from the inside out. Our holistic perspective emphasizes the connection between values, behavior, and radiance. We want you to feel good and look good, which is why our online stores feature a wide array of brands and products, including skincare, fragrance, makeup, and supplements.

And we are constantly expanding our assortment to cater to all your beauty needs. Our mission is to inspire you to go your own way and embrace your uniqueness. We celebrate diversity and challenge the norms in the beauty industry.

When you visit the Youty website, you'll feel empowered, energized, and a sense of belonging. Sustainability is at the core of our values. We believe that both big and small initiatives make a difference.

Through our No Air e-Commerce concept, we have significantly reduced our environmental impact by cutting down transport and disposable plastic. We have also donated to WWF's clean ocean efforts. We are always open to new ideas and actively seek ways to further enhance our sustainability practices.

Youty is not just a beauty platform; it's a community where everyone is encouraged to be their best selves. Our team of passionate professionals, including our Acting CEO, CFO, Sales Director, CPO, CTO, and Director of Logistics, work tirelessly to create a space that inspires and supports you. Explore our top brands, including Allél, Gucci, Kérastase, Lancôme, Dermalogica, and many more.

These prestigious brands embody Youty's commitment to quality and excellence. For any inquiries or suggestions, please don't hesitate to reach out to us at contact@youty. com.

Join Youty and experience the beauty revolution firsthand