Zefr is an industry leader in brand suitability on video platforms, ensuring digital advertising effectiveness while upholding brand and social responsibility values on the world's largest walled garden platforms. Their patented AI technology, built for walled gardens, scores over 5 billion content types a day for brand suitability. Zefr aligns with industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.

Their AI eliminates over 30% of misaligned impressions, providing full content transparency and proven effectiveness. Zefr's technology differs from keyword-based open web tech, as it was trained for scaled platforms, resulting in more accuracy and transparency. Zefr's brand suitability solutions are now available on major platforms such as Facebook, Instagram, and TikTok.

Whether it's providing brand safety reporting, partnering with social media platforms, or expanding in various regions, Zefr continues to lead the charge in creating a responsible media ecosystem