Zercana Consulting is the leading company in advertising support for intercity buses and digital platforms, offering over 3,000 supports. As a subsidiary of Grupo Corporalia, Zercana Consulting specializes in outdoor advertising and has been exclusively marketing advertising spaces on bus fleets since 2002, collaborating with major national operators. In 2014, they expanded their services to Portugal, specifically in the city of Braga.

With exclusive management of 21 national fleets, Zercana Consulting is the most important exclusive advertiser in the Community of Madrid. They also handle the advertising for 10 bus stations and 2 maritime stations. In addition, they have two urban furniture circuits in Madrid and Cantabria.

To provide innovative advertising formats, they created VISUALPÁDEL in late 2022, the first outdoor advertising circuit in paddle clubs. Currently, Zercana Consulting is present in Madrid, Sevilla, Málaga, Bilbao, and Santander, with plans to expand to Barcelona, Valencia, and A Coruña. Since 2012, they have been focusing on DOOH media, managing the largest digital channel in the transportation sector in the Community of Madrid, Canal Bus, with over 1,000 screens.

In 2023, they will launch a new digital circuit in shopping centers in partnership with Iwall. Zercana Consulting also has offices in Portugal, specifically in Braga