@zynga.com
Zynga is a leading developer of the world's most popular social games that are played by millions of people around the world each day.
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Description
Zynga is a leading provider of social game services, specializing in mobile gaming and browser-based games. Founded in 2007 by Mark Pincus, Zynga quickly gained popularity with its hit game FarmVille on Facebook. The company is headquartered in San Francisco, California.
Zynga offers a wide range of games that are designed to be played with friends and family. Some of its popular titles include Words With Friends, Zynga Poker, Empires & Puzzles, Merge Dragons!, and CSR Racing 2. The games are accessible across various platforms including mobile devices, social networking sites, and desktop computers.
On a global scale, Zynga operates through its subsidiaries and partnerships. The company has acquired several game development studios to expand its portfolio and expertise. Notable subsidiaries include NaturalMotion, the creators of CSR Racing, and Peak Games, known for Toon Blast and Toy Blast.
Zynga also collaborates with other game developers and licenses popular brands to create games, such as Harry Potter: Puzzles & Spells. Zynga is a major player in the gaming industry, with a strong market position in terms of global sales. The company generates revenue primarily through the sale of virtual goods in its games, as well as advertising and in-game purchases.
It competes with other game developers such as Electronic Arts, Activision Blizzard, and King (a subsidiary of Activision Blizzard). Over the years, Zynga has experienced significant events and achievements. In 2011, the company went public and raised $1 billion in its initial public offering (IPO).
However, it struggled with declining user numbers and revenue in subsequent years. To adapt to the mobile gaming market, Zynga shifted its focus to mobile games, which led to a resurgence in its business. Currently, Zynga continues to expand its game portfolio and engage millions of players globally.
The company regularly updates its games and releases new titles to capture the ever-evolving gaming market. With a strong user base and a commitment to innovation, Zynga aims to maintain its position as a leader in the social gaming industry
Company Type
Public Company
Company Size
1001-5000
Year Founded
2007
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