before
after
What do cocktails and climate change have in common? If you ask AIRCO: everything. The company that made headlines turning carbon emissions into vodka is now engineering synthetic jet fuel—and their rebrand isn’t just a facelift. It’s a mission reset.
Founded in 2017 by Gregory Constantine and Dr. Stafford Sheehan, AIRCO started with a wild idea: turn CO₂ into vodka. Yes, actual vodka. Their first product, AIR Vodka, wasn’t just carbon-neutral—it was carbon-negative. But booze was only the beginning. From day one, AIRCO had bigger plans: to reimagine carbon not as waste, but as a raw material for the future.
Image courtesy of AIRCO
Now, with a new name, new look, and an even bolder purpose, AIRCO isn’t just going for style points. They’re building tech to change how we power the world.
Image courtesy of AIRCO
Image courtesy of AIRCO
The rebrand, created in collaboration with creative agency Closer- a NYC-based creative agency known for building bold, future-facing brands, swaps the brand's original spirit-focused feel for a sleeker, more expansive identity. Inspired by NASA aesthetics, the new design aims to signal speed, ambition, and innovation.
Image courtesy of AIRCO
Image courtesy of AIRCO
At the core of the shift is a sharper sense of purpose. AIRCO realized it wasn't just in the business of making climate-friendly booze. It was on a mission to tackle the energy crisis head-on. As the company puts it: "The world is entering a new energy era, and we want to lead it."
Image courtesy of AIRCO
Image courtesy of AIRCO
You can feel that in the new visual identity. Out with the vodka cues. In with a look that screams scale, science, and forward momentum. The logo? Minimalist and clean. The color palette? Deep space blue, minimal and clean. It’s climate tech—but make it fashion.
As AIRCO puts it,
Together, the new design signals that AIRCO is not just imagining the next generation of fuel solutions—we are creating it today.
Translation: they’re still making vodka—but now they’re whipping up fuel for jets, cleaning the air, and taking a shot at saving the planet.
Image courtesy of AIRCO
AIRCO built its name turning carbon into cool consumer products. But now, they’re scaling up for something far bigger. Their mission has evolved from climate-friendly cocktails to full-on clean energy innovation. At the center of that shift is AIRMADE™ Technology—a system that turns captured CO₂ and hydrogen into synthetic fuels by mimicking and optimizing natural chemical reactions. Think of it as high-tech photosynthesis, built for industry.
These next-gen fuels aren’t just cleaner—they’re designed to replace fossil-based options in aviation, transportation, and even power grids. It’s not science fiction. It’s scalable climate tech, built to plug into the world we already have.
Image courtesy of AIRCO
This isn’t just carbon capture. It’s a carbon comeback story. And the rebrand marks that shift: a cleaner, bolder identity designed to power a cooler, smarter future.
