The 'link in bio' tool, Linktree, has revealed a new visual identity.

“We strongly believe that anyone has the ability to grow highly engaged, connected audiences and monetise what they do through a single link." says Alex Zaccaria, CEO and co-founder. "Our new identity is befitting of the vision of the company, as some of that starts to be realised, with so much more on the way.”

Linktree is a social media landing page created by brothers Anthony and Alex Zaccharia with their friend, Nick Humphreys. Founded in 2016 and currently headquartered in Melbourne, Australia, the website now has over 26 million users worldwide, which range from brands to artists, to influencers.

The company wanted a solution to the cumbersome method of regularly updating links of their client’s accounts from their digital agency Bolster, and so the brothers, along with Humphreys, created a website wherein all important links are placed on a single page for convenience. The site was created within six hours, and within the launch, was able to have around 3,000 users overnight.

Currently, Linktree also has offices in Sydney and Los Angeles and aims to ensure content creators and brands alike can get their work seen in a streamlined manner. 

Along with the new look, Linktree will reportedly introduce a suite of new tools and features in the coming months to help users find innovative ways to share content, build connections, and monetize their work.