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July 6th, 2022

The National Air and Space Museum rebranding focuses on the duality of aviation and space

National Air and Space Museum old logo
before
National Air and Space Museum new logo
after

One of the biggest museums in the U.S. has updated its visual identity.

“The new National Air and Space Museum logo uses positive and negative space to create a stylized craft that simultaneously suggests both aviation and spaceflight,” according to Amy Stamm, Office of Communications. Furthermore, she says that it “captures the duality of our Museum: aviation and space, technology and humanity, imagination and reality, and past milestones and future achievements.”

National Air and Space Museum icon

National Air and Space Museum

National Air and Space Museum logo
National Air and Space Museum logo

Formerly known as the National Air Museum, the National Air and Space Museum was established in 1946 and is part of the Smithsonian. Though it is mainly situated in Washington, D.C., the museum has another building located in Chantily, Virginia.

The Air and Space Museum houses the world’s largest collection of space and aviation artifacts, and is the largest of the 19 museums that are in the Smithsonian. Aside from 60,000 artifacts, artwork and archival material, it also houses the Center for Earth and Planetary Studies. The museum also hosts 21 exhibition galleries, as well as educational programs and lectures.

Both the museum and the building located in Virginia amass at least 8 million visitors annually, with 311 million people having visited the two locations since it was established 46 years ago. It is the second most visited museum in the U.S., as well as the fifth most visited museum in the world.

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