
before

after
OneStream, founded in 2010 by Tom Shea, Bob Powers, and Craig Colby, provides Corporate Performance Management (CPM) solutions, which help businesses improve financial processes, reporting, and planning for better decision-making.

Image courtesy of OneStream
Over the years, the company has expanded its offerings, grown its customer base, and established itself as a leader in the CPM industry, helping organizations navigate complex financial challenges with a unified platform.
Last year, OneStream rebranded to better align with its growth and market position before going public in July 2024.
Agency Collaboration

Image courtesy of OneStream
The agency aimed to ensure all elements of the brand work together, reflecting a unified direction. They gathered feedback from customers and stakeholders to reshape the brand based on real perceptions and needs.
Craig Colby, OneStream’s President, explained:
We wanted our brand to match what we actually deliver—simplicity, agility, and real transformation for finance teams.

Image courtesy of OneStream
What’s New in the Rebrand?
OneStream's rebranding introduces key updates:
- Logo Update: The updated logo keeps the original concept but simplifies it with a clean, connected design. The new monoline symbol makes it more modern, while the lowercase wordmark gives it a more approachable feel.
- Typography: A new custom font improves readability and efficiency.
- Colors: The updated color palette is designed to work across the brand and product, combining bright hues with a black-and-white foundation for a modern and fresh look.
- Illustration & Graphics: The new illustration style replaces complex product screenshots with focused visuals that highlight key features and capabilities. Fresh graphic elements and a refined icon system create a unique visual identity that supports the overall brand message.
- Photography: A new visual style focuses on customers, making the brand more relatable. Updated photography and videography add warmth and a human touch to the data-driven brand.

Image courtesy of OneStream

Image courtesy of OneStream
Campaign Strategy
Alongside visual updates, OneStream launched a global marketing campaign targeting finance leaders. Under the tagline "Take Finance Further", this campaign encourages finance teams to go beyond traditional reporting and play a more strategic role in driving business growth.
By using AI, combining financial and operational data, and boosting efficiency, OneStream aims to help CFOs and finance teams become key decision-makers in their organizations. The campaign highlights how OneStream’s solutions provide the tools needed to navigate complex financial challenges and make smarter, forward-looking decisions.

Image courtesy of OneStream
This rebrand signals a deeper change as OneStream grows. The company remains focused on helping businesses manage finances more effectively with a clearer, more direct message.
CEO Tom Shea commented:
This rebrand is not just a new look—it’s about reinforcing our mission to support finance teams with smarter, more effective solutions.