Our Kids’ Climate officially became an organization in 2019 as a parent-led response to the Youth Climate Strikes. At the time, young activists like Greta Thunberg were leaving school to protest the climate emergency. Many parents felt, “We are the grownups, we should be standing up. This burden shouldn’t rest only on our children.”

That call sparked groups of parents forming across different countries, creating what is now a supportive global network for climate organizers.

The roots of OKC actually stretch back further, to the Paris Climate Talks in 2015. Parents first-gathered there—sparked by  Frida Berry Elkund in Sweden and Jill Kubit in the US (who later co-founded OKC). While the early connections were informal, it laid the groundwork for what became OKC in 2019.

The name Our Kids’ Climate reflects its mission: parents taking responsibility to hand down a healthy planet. It’s about intergenerational responsibility—recognizing that kids are at the heart of everything parents  do, and safeguarding the world for them is what drives the movement.

As a global network, we support parents in lots of different ways. We host monthly meetings where organizers come together to share learning, hear from external speakers, and build a community. We also run a fellowship program that gives parent organizers stipends, training, and peer support—helping sustain what is often voluntary work.

Alongside that, we have a micro-grant program, offering small grants to parent groups tackling issues like clean air, ending fossil fuels, and promoting renewable energy in their communities.

We also amplify parent voices on the global stage. For example, Brazilian mothers will be at COP30, bringing the “hearts” of parents into policy spaces. At COP26 in Glasgow, a global delegation of mothers delivered a letter from parents in 40+ countries to leaders, calling for an end to fossil fuels to protect children’s health and future.

In short, we help parents take action locally in their own communities while also uniting them for key global moments—because the parent voice is powerful and can make a real difference.

Since 2019, we’ve grown from a small initiative into a well-established movement of parents. We wanted a brand that reflected the warmth and vibrancy of our community.

Back then, we had a logo but not much of a true identity—our “brand” was really just the actions of the people involved. This was the first time we intentionally stepped back to ask: What do we stand for, and how do we want to show up in the world?

The timing felt right. Our fellowship program was entering its fourth year, parents were active in climate talks, and our community was buzzing with energy. Yet visually, we didn’t feel as bright and dynamic as the people who made up the movement. The old color palette and style didn’t capture the sparky conversations happening within OKC.

So, we decided it was time to change things up and create an identity that truly matched the spirit of our network.

Working with In Progress Studio, we wanted a logo that felt clever, playful, and true to who we are. The new design transforms “OKC” into the shape of a child leaping over a horizon. It’s a subtle shift—from horizontal to vertical—but suddenly the letters become movement and energy.

We loved this because children are literally at the heart of our logo now. It captures the spirit of joy and resilience that drives our work as parents. To us, it feels more alive, more energetic, and more aligned with what Our Kids’ Climate is all about: finding the strength to do the impossible for the sake of our kids.

We chose In Progress because of their track record with climate organizations and parent groups. They’d recently rebranded Parents for Future UK, which we loved, and our co-founder Jill Kubit also worked with them to brand DearTomorrow (another organization she founded) —so they truly understood the parent movement and our values.

The process itself was smooth and very consultative. It gave us space to reflect on what our brand meant, ask big questions, and come out with something clearer and more defined. Previously, OKC’s identity lived mostly in the people and the work—now it’s something tangible that captures who we are.

We began in January with workshops, involving both our core team and community members. By July, we launched the new brand. It wasn’t rushed; it was thoughtful, reflective, and inclusive. Hearing positive feedback from both those who were part of the consultation and those who weren’t confirmed that the new identity really resonated.

Overall, it was a positive experience and a valuable opportunity to pause and intentionally think about who we are and what we stand for.

The new palette feels liberating. Before, we were limited; now we have a full spectrum of colors and textures to work with. It gives us flexibility—on social media, for example, we can be bold and vivid, or we can tone things down when needed.

What the palette really does is reflect our community. Parents in OKC are warm, welcoming, and playful, but also bold and go-getting. Color helps us capture that spirit and show that we’re vibrant and alive as a movement.

At the same time, climate work can be heavy. When we launched the brand, one of our parent leaders in Texas was speaking at a vigil for children lost in floods. In moments like that, we use the palette in softer, more muted ways to communicate urgency and seriousness.

That’s the strength of this identity—it isn’t one-note. It gives us the range to express both the warmth of our community and the urgency of our mission, depending on the context.

One of the biggest shifts has been in language. We introduced the tagline “The power of parents”, which captures the heart of what we do. InProgress also described us as a “global family of change makers”—a phrase we love because it reflects the warmth and connection we feel across our network.

Another phrase we sometimes use is “The bonds that make us stronger,” which speaks to how our community draws strength from coming together. All of this language helps refine how we communicate who we are and what we stand for.

As for what’s next, we’re excited to see the brand come to life at global events. Parents will be present at COP30 in Brazil and at New York Climate Week, carrying this new identity into real-world spaces where it matters most.

I love the logo, but what I’ve valued most is the process of working with InProgress. They really took the time to listen. That feeling of “they get us”—that’s the best part of this journey.

They understood who we are and helped us express it more clearly. That sense of alignment—knowing we’ve found a studio that truly understands what we care about and what we want—has been one of the most joyful outcomes of the rebrand.