Proton unveils a new visual identity with its privacy ecosystem.

"We have introduced new logos, colors, and a modernized design that all Proton apps will share," says the company according to a blog post. "By having logos with a strong family resemblance, the new apps visually communicate that they are all part of the same privacy-by-default ecosystem. Every time you use a Proton service, you’re embarking on a journey to a better internet — an internet that is safe, private, and secure."

Founded in Switzerland in 2013 and launched in May 2014, Proton (commonly known as Proton Mail) is an email service provider. Unlike other email providers, Proton Mail uses end-to-end encryption, providing extra security and protection for its users. The email service is available in several languages such as English, German, Chinese, Russian, Spanish, and French.

The company is run by Proton AG and was initially funded through crowdfunding and was only accessible through invitation. The crowdfunding campaign met its $500,000 goal with 10,000 backers, and in March 2016, Proton opened its services to the public. By 2017, the company has garnered millions of users, reaching 70 million in 2022.

The company was founded by a team of scientists that met at CERN and had a goal of wanting a more private and secure way of storing emails. Proton Mail is supported by both the European Union and the Swiss Confederation.