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September 2nd, 2022

The Rockefeller Foundation’s rebranding solidifies its aim for transformative change

The Rockefeller Foundation old logo
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The Rockefeller Foundation new logo
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The 109-year-old foundation unveils a new brand identity.

“The changes we’ve made to how we present ourselves, our work, and our commitment reflect the unique role the Foundation has played and plans to play in the 21st Century: collaborating with our grantees, our partners, and the communities we serve to ignite transformative change.” says Eileen O'Connor, Senior Vice President of Strategic Communications and Policy, Communications, Policy and Advocacy for The Rockefeller Foundation

The Rockefeller Foundation icon

The Rockefeller Foundation

The Rockefeller Foundation logo
The Rockefeller Foundation logo
The Rockefeller Foundation logo

Founded by John Rockefeller and Frederick Taylor Gates in 1913, the Rockefeller Foundation is a private philanthropic organization that primarily focuses on funding the arts and medical research. Based in New York, the foundation is the second oldest philanthropic organization and the 39th largest foundation in the U.S. The Rockefeller Foundation has given out around $14 billion in funding.

There have been several notable organizations that have received grants and funding from the organization, including the Royal Institute of International Affairs in London, Princeton University for their Office of Population Research, and the National Institute of Public Health in Japan. The Rockefeller Foundation was also involved in what is now known as the United Nations.

Aside from funding organizations, the Rockefeller Foundation also focuses on public health and donated its first grant worth $100,000 to the American Red Cross in 1913. In August of 2022, the foundation launched the Vaccination Action Network and donated $7.4 million across African countries to bolster protection against the COVID-19 virus.

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