024 Kala is an Iranian retail and product-discovery brand focused on handicrafts, knives, and a broad range of practical and lifestyle goods. The business traces its beginnings to the Mes Zanjan website in 2017 and is now based in Zanjan, with two listed store locations in the city. Its catalog includes Zanjan-made pocket, kitchen, hunting, and collectible knives, as well as imported knives from brands such as Buck, Böker, Gerber, Kershaw, and Columbia.

Other offerings include camping and outdoor equipment, tactical and agricultural supplies, kitchenware, copper products, footwear, clothing, collectible lighters, swords, and machetes. 024 Kala says it gathers and analyzes prices from online retailers to help shoppers compare options and make informed, cost-conscious choices. Customers can place orders online, follow their orders, and access support by phone, chat, or ticket.

The company advertises nationwide express delivery, a seven-day product return guarantee, and authenticity assurances. It also promotes cash and installment purchasing options, with installment shopping described as forthcoming