1001 Outdoor is a travel brand operated by Xi’an 1001 Outdoor International Travel Agency Co., Ltd. Describing itself as an advocate of experiential travel, it creates guided journeys for travelers seeking active, immersive ways to explore China and destinations abroad. Its featured routes include Qinghai Lake, Yunnan, Ejina, the Silk Road, Gannan, Tibet, Xinjiang, and the grasslands and deserts of northern China. The company also offers international tours, including trips to Southeast Asia, Europe, the Americas, Australia and New Zealand, the Middle East, Africa, Japan, and island destinations.

Its travel experiences range from hiking, trekking, camping, and off-road exploration to cultural itineraries, photography-focused trips, and small-group tours. Sample journeys feature desert crossings, mountain scenery, historic sites, autumn foliage, village stays, and opportunities for guided photography. Customers can browse destination guides, travel tips, trip reports, and community discussions, or arrange private and corporate custom tours. 1001 Outdoor says it carefully manages trip planning, transport, tour leaders, customer service, accommodation, and ticketing, aiming to deliver well-organized journeys with attentive support.