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1O1O is a Hong Kong mobile communications brand focused on premium 5G connectivity and personalized customer service. It presents its network as a high-performance service for customers seeking dependable coverage across business districts, MTR lines, tunnels, country parks and other locations. The company also offers a 24-hour personal assistant, accessible by phone or WhatsApp, to help with travel arrangements, restaurant bookings, event tickets, hotel coordination and other everyday requests.

Its services include 5G and 4.5G plans, local and international roaming, voice and video calling, eSIM, Wi-Fi calling, mobile entertainment, music and streaming subscriptions, and data packages. Customers can also shop for smartphones, wearables and other devices, with options such as trade-ins and installment payments. Additional offerings include handset protection and repair services, cybersecurity tools, cloud gaming, mobile payments and carrier billing. Through member privileges and brand partnerships, 1O1O provides offers across dining, shopping and lifestyle categories. The brand positions its combination of connectivity, concierge support and technology services as a convenient, elevated mobile experience.