10ML is an online perfume shop for perfume samples and decants of original designer and niche fragrances. Instead of choosing a full bottle from a paper strip or a description, you wear the real perfume on your own skin for days, then decide.

The catalogue lists more than 1,000 perfumes from 89 perfume houses, 52 niche and 37 designer, among them Creed, Dior, Tom Ford, Louis Vuitton, Amouage, Xerjoff, Parfums de Marly, Maison Francis Kurkdjian, Byredo, Le Labo and Nishane. Shoppers can browse by house, by note, by season and by occasion, or start with the bestsellers and new arrivals.

Every perfume is the authentic original. 10ML buys from authorized EU distributors and directly from the brands, and 10ML decants every perfume itself: the perfume goes from the original bottle into a clean travel atomiser, with nothing added and nothing diluted, and is labelled with its name and size. Because it is the same perfume, it opens, settles and lasts on the skin as the full bottle does.

Most perfumes come in three sizes: 3ml to discover, 10ml to wear and 30ml to keep. The atomisers are made for travel and fit in a pocket, a gym bag or a clutch. 10ML also puts together perfume gift sets of three 10ml decants and sells gift cards.

Orders ship from the EU on the next working day to 26 EU countries, and the shop is available in 10 languages: English, German, French, Spanish, Italian, Polish, Romanian, Czech, Greek and Hungarian. Alongside the shop, 10ML publishes perfume guides on notes, houses and seasons, written by its editors, to help people choose which perfume samples to try first.