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Discover "10x Is Easier Than 2x" by Dan Sullivan and Dr. Benjamin Hardy. Learn to grow exponentially by simplifying and focusing on what truly matters.
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10x Is Easier Than 2x is a book and entrepreneurial growth initiative from Strategic Coach, built around teachings by co-founder Dan Sullivan and organizational psychologist and author Dr. Benjamin Hardy. It presents a counterintuitive approach to growth: achieving a tenfold improvement can be easier than doubling results when people focus on what matters most, rather than simply doing more. The book guides readers to prioritize quality and expand four forms of freedom: time, money, relationships, and purpose. Its ideas are aimed at entrepreneurs seeking greater productivity, profitability, and meaningful impact in both business and life.
The brand’s website offers information about the book, links to purchase it from retail partners, and a bonus Entrepreneur’s Tool Kit for eligible purchasers. The toolkit includes resources such as a guide to 10x growth, the 10x Mind Expander Formula, Advantages of a 10x Mindset, and the Strategic Coach Tracker. Strategic Coach also provides focusing programs for successful and motivated entrepreneurs across industries.
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The Strategic Coach name, logos and brand assets are trademarks of Strategic Coach and its affiliates. Brandfetch isn't affiliated with or endorsed by Strategic Coach. Their use is subject to Strategic Coach's brand guidelines.
