Whatnot is a live shopping marketplace where people can shop, sell, and connect over shared interests. The platform features more than 250 categories, spanning collectibles and everyday finds such as coins, sneakers, fashion, electronics, sports and Pokémon cards, plants, and jewelry. Shoppers can browse seller profiles, products, reviews, and video clips, or join live shows and auctions. Sellers can build a following, present their products, and engage with customers through the app and marketplace.

One featured seller, lasered_n_layered, describes its shop as “The Willy Wonka of Whatnot,” combining Disney-themed items, Loungefly products, handmade fudge, candied nuts, and freeze-dried candy. Its listings also include Gnatural Defense bottles and a family pack. The seller promotes lively auctions, giveaways, and new treats, including “The Goliath,” a chocolate fudge packed with almonds, Reese’s peanut butter cup pieces, and pretzels. Whatnot supports the shopping experience with account features, order and shipping information, returns guidance, payment options, and customer help.