BeLifestyle is a pioneering initiative that champions the welfare and protection of children in Bulgaria. Operating under the auspices of the State Agency for Child Protection, the National Child Helpline 116 111 offers essential support and guidance for children experiencing crises or needing assistance. Available 24/7, this free and anonymous service has received over 28,000 calls in 2024 alone, illustrating its critical role in safeguarding youth.

In addition to the hotline, BeLifestyle will launch an online chat service starting January 1, 2025, to ensure that expert advisors are always within reach for children seeking immediate help. The organization actively collaborates with community partners to enhance resources available for families, educators, and professionals working with children at risk. BeLifestyle is committed to empowering young voices and advocating for their rights, creating a supportive environment for growth and healing. Through various initiatives and competitions, such as the logo contest for the helpline, BeLifestyle continuously engages the community to foster awareness and understanding of child protection issues.