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Hex Code
Color name
RGB
HSL
CMYK
#FF4000
Vermilion
255, 64, 0
15, 100, 50
0, 75, 100, 0
#2F74A7
Astral
47, 116, 167
206, 56, 42
72, 31, 0, 35
#DCC28B
Brandy
220, 194, 139
41, 54, 70
0, 12, 37, 14
1688Japan is a Japanese purchasing and sourcing agency for businesses and individuals buying products from China, presenting itself as the country’s sole official general agent for 1688. The company says it is backed by Alibaba Group investment and operated by former Alibaba team members. Its service is designed to make cross-border procurement more transparent and manageable, supporting customers from product search and purchasing through inspection, packing, international shipping, and after-sales assistance.
The platform offers access to a wide range of goods, including fashion, footwear, bags, children’s products, sports and outdoor equipment, electronics accessories, home furnishings, and cosmetics. Customers can also request OEM and ODM manufacturing support, help with importing cosmetics and regulated food products, assistance visiting Chinese markets and factories, third-party inspections, and direct delivery to Amazon FBA warehouses. Its no-inventory service supports sourcing and shipment to end customers through connected platforms.
1688Japan provides order and delivery progress tracking, inspection results and media, and shipment details to help customers monitor key procurement stages.
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E-commerce and Shopping
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The 1688Japan name, logos and brand assets are trademarks of 1688Japan and its affiliates. Brandfetch isn't affiliated with or endorsed by 1688Japan. Their use is subject to 1688Japan's brand guidelines.