Hokuto is a family restaurant group operated by Ichiroku Co. in Ehime, Japan. The brand celebrates local food culture, serving dishes that feature ingredients from Ehime, regional specialties and seasonal produce. Its menu includes Ehime-grown Aam Toro pork, Nanyo-style tai meshi (sea bream rice), popular kamameshi rice dishes, shabu-shabu, steak and house-made udon. The range is designed for guests of different ages, making Hokuto a place for families and multigenerational groups to share a meal.

The group operates Hokuto Seven Stars, Hokuto Ekimae Restaurant and several Hokuto Udon Chaya locations in Matsumae, Tobe, Shigenobu, Mitsu and Tarumi. Guests can also find options and services for different occasions, including banquet courses, celebratory meals for milestone birthdays, traditional first-meal sets for infants, takeout and weekday lunches. Some facilities are available for both larger gatherings and casual visits. With its focus on Ehime ingredients and welcoming group dining, Hokuto brings regional flavors to everyday meals and special occasions.