**Brand Description: One Korea Global Campaign**

The One Korea Global Campaign is a transformative initiative dedicated to fostering unity and peace on the Korean peninsula, leveraging popular culture to mobilize support and action for Korean reunification. This campaign brings together top K-pop and international artists, known as One K stars, who contribute their talent and time to the One K Concerts, generating a global impact. In collaboration with leading broadcast companies such as KBS and SBS, the campaign taps into the extensive K-pop fanbase worldwide to raise awareness and support for its mission.

Through international forums and research, the One Korea Global Campaign addresses the stark contrast between the two Koreas, emphasizing humanitarianism, economic co-prosperity, and societal integration. Amid the historical backdrop of division, the campaign resonates with the growing sentiment among South Koreans, over 80% of whom favor reunification. The campaign not only remembers the struggles of the past but also envisions a hopeful future, aiming to reconnect families and restore shared heritage across Korea.