Firstpay is a Korean online points mall where members can use cash points to purchase gift certificates. The site presents a straightforward shopping service, with product categories spanning department-store vouchers, golf, beauty and daily living, groceries, dining and delivery, coffee and beverages, convenience stores, and payment or cash products. Its featured listings include Shinsegae and Lotte gift certificates in denominations from 10,000 to 1,000,000 points.

Depending on the voucher, customers can exchange it for a paper certificate at designated department-store or E-Mart gift-certificate counters and use it at participating retailers and online stores. The stated exchange limit is 10 certificates per person per day. Firstpay also provides purchase guidance and customer notices, and indicates that some notices require users to log in.

The company warns about fraudulent voice-phishing-related claims and says it cooperates with investigative authorities and may take civil or criminal action against false reports. Overall, Firstpay combines points-based gift-certificate shopping with practical redemption information and notices intended to protect members and their assets