1st Step

1st Step is a brand that aims to make parenthood effortless and easy by providing products that prioritize goodness and care. With over 30 years of presence in the market, we understand the needs of infants and mothers. Founded by Aatish's father, our brand has grown to have a wide range of products across categories such as feeding and nursing, safety and grooming, bathing and diapering, baby gear, mother needs, and muslin essentials.

Our focus has always been on delivering high-quality, non-toxic baby products at an affordable price. With over 1000 stores in India, including 27 exclusive brand outlets, we are a one-stop solution for all your baby care needs. Additionally, we have a strong presence on major social media platforms, providing a bridge between our brand and our customers.

Join us in experiencing the goodness of 1st Step!