21 Concepts is a multidisciplinary studio founded in 2008 by Carmen Li, and named after her lucky number, "21". Comprised of talented editors, designers, photographers, and creatives, the studio underwent a rebranding in 2021 to reflect its core identity as a lively, tasteful, and stellar creative partner.

With roots in acclaimed print media, 21 Concepts has expanded its business to include publishing, content creation, and interior design services. The studio believes that outstanding projects go beyond aesthetics, aiming to articulate clients' brand values through meaningful and substantial content that engages the audience.

Founder Carmen Li's extensive career in lifestyle media, combined with her education in law and fashion journalism, allows her to lead projects with concise articulation and meticulous attention to visual details.

At 21 Concepts, the team works within different design disciplines to support clients in achieving innovative solutions, whether it's producing a stylish magazine, conceptualizing an ad campaign, creating engaging visual content, or designing a stylish property.