21st Century

21st Century Marketing is a marketing education and consultancy brand focused on helping small business owners build the skills needed to promote their businesses in the modern marketplace. Founded by Chris Kent, the 21st Century Marketing Academy draws on his experience as a small business owner and research into micro-business marketing and the digital marketing skills gap. Its approach combines practical experience with research into the challenges entrepreneurs face, including limited marketing knowledge and the complexity of digital channels.

The brand offers free marketing training through its Academy, alongside a Business and Marketing Boot Camp Programme, master classes, a Marketing Mastermind action group, mentoring and consultancy services. Its consultancy offering includes marketing audits. The Academy also provides access to the first chapter of Chris Kent’s book, which introduces the 21st Century Marketing System. This step-by-step framework is designed to help small business owners make sense of modern marketing and communicate the right message to the right audience at the right time using suitable tools.