24ad is an affiliate marketing network operated by MEDIA10 di G. Bellicini & C. S.A.S., based in Bienno, Brescia, Italy. The service is designed around performance-based advertising, using pay-per-acquisition campaigns that compensate activity through sales or leads. Its stated model focuses on results in both costs and campaign management, offering a way for businesses to promote their online activities while connecting with partners who can generate prospects and orders.

The network addresses several audiences. Publishers can promote campaigns and monetize their traffic, while companies and advertisers can run pay-per-sale or pay-per-lead promotions. Advertising and web agencies can use the network to support client marketing and attract new contacts or orders. Graphic businesses may receive requests to produce banners and landing pages, and sales agents can seek prospective customers through lead-generation campaigns. Internet service providers and software companies are also invited to offer the network as an advertising option to their clients.

The website notes that it is under construction and that its texts are not final.