2BeInStore is the world's first online video shopping platform that offers a wide range of products and services. With a user-friendly interface and innovative features, 2BeInStore provides a unique shopping experience for customers. For women, there are various categories including clothing, shoes, accessories, bags, and jewelry.

Men can also find a wide selection of clothing, shoes, and accessories tailored to their preferences. For kids, babies, and maternity, there are toys, children's clothes, and accessories available. In addition, 2BeInStore offers a diverse range of products and services including health and beauty, electronics and hobbies, automotive, sports and outdoors, pet supplies, and tobacco products.

There are also categories for home and office, with items such as home appliances, office electronics, stationery, and building materials. Furthermore, the platform provides a variety of services and products related to food and beverages, including sweets, snacks, beverages, alcoholic beverages, and kitchenware. 2BeInStore aims to make shopping more accessible and convenient, and they are continuously expanding their network of stores in 25 countries.

They are also developing the incoin payment service, which will allow users to make easy money transfers and offer a deferred payment option