2FIRSTS
@2firsts.com
2Firsts is the world-leading new tobacco industry media and advisory platform, dedicated to providing global professional readers with exclusive reporting, in-depth perspectives, and visionary insights.
2FIRSTS's Company Logos
2FIRSTS's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#A01010
Tamarillo
160, 16, 16
0, 82, 35
0, 90, 90, 37
#A33674
Royal Heath
163, 54, 116
326, 50, 43
0, 67, 29, 36
#5E82D8
Havelock Blue
94, 130, 216
222, 61, 61
56, 40, 0, 15
About 2FIRSTS
Turning Point Brands is a leading U. S. With a robust portfolio that includes well-known brands such as Zig-Zag, Stoker's, FRE, and ALP, the company is focused on the growing Modern Oral segment, which accounted for 48% of its sales in the second quarter of 2026.
This segment saw remarkable growth, with net sales increasing 128% to $68. 4 million, driven primarily by the performance of its FRE and ALP brands. Despite a challenging market environment, Turning Point Brands has maintained its full-year guidance for Modern Oral gross sales between $330 million and $350 million.
Recently, the company announced a leadership transition, appointing David E. Glazek as CEO, effective October 1, signaling a new phase in its strategic direction. Turning Point Brands aims to navigate the evolving market landscape while enhancing its product offerings and operational efficiencies to sustain growth and profitability
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