2M1K, also known as 2Men1Kitchen, is an Italian cooking and entertainment brand founded by Alessandro and Niccolò. The founders set out to refresh the way people approach cooking, making it more understandable and accessible through a fresh, irreverent style. The brand encourages home cooks to move beyond tradition, build confidence in the kitchen, and take charge of preparing high-quality food at home.

2M1K offers online cooking guides and courses covering food topics at different difficulty levels, from beginner to expert. Its featured Meal Prep course includes two hours of clear, concise video lessons and 78 pages of supporting materials and recipes. The site also presents a course about the secrets of 2M1K, available to purchase or give as a gift. Customers can browse guides using filters such as category, difficulty, price, and rating. Through its instructional content, 2M1K combines practical cooking education with entertainment, aiming to make learning new skills approachable and engaging for a broad audience.