Unclaimed brand
A campaign encouraging better children's oral health by brushing #2min2x (two minutes, twice a day).
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Hex Code
Color name
RGB
HSL
CMYK
#383477
Minsk
56, 52, 119
244, 39, 34
53, 56, 0, 53
#FDFBDA
Half Colonial White
253, 251, 218
57, 90, 92
0, 1, 14, 1
#756C11
Olivetone
117, 108, 17
55, 75, 26
0, 8, 85, 54
2min2x is a children’s oral health initiative that helps families build healthy brushing habits. Its central message is simple: children should brush their teeth for two minutes, twice a day. The website makes this routine more engaging with videos featuring characters from children’s programs, inviting kids to brush along while they watch. It also shares practical guidance for keeping children’s mouths healthy, including brushing, visiting a dentist, flossing every day, and using fluoride.
Families can explore information about children’s teeth and find helpful resources, links, and brushing materials. The site also promotes the Toothsavers app, designed to make brushing fun by helping parents track a child’s brushing routine and offer rewards for completed tasks. Visitors can browse available brushing videos and learn more about when and how to care for children’s teeth. With a focus on simple daily actions and kid-friendly tools, 2min2x supports parents and caregivers in encouraging consistent oral hygiene habits for children.
Brand industry
Health
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