Preciso is an innovative brand redefining programmatic advertising through its cutting-edge ad tech solutions. Founded in 2020 in Italy by Piero Pavone, Preciso addresses the challenges faced by advertisers in the digital landscape, where up to 60% of ad impressions often go unseen. Their tailor-made Real-Time Bidding (RTB) technology is designed to enhance success rates and return on advertising spend (ROAS) while minimizing budget waste.

Central to Preciso’s offerings is the Smart-Bid platform, which harnesses consumer journey data to deliver highly relevant advertisements across various channels. This state-of-the-art tool is seamlessly integrated with major e-commerce platforms, ensuring that campaigns are not only effective but also accessible to businesses of all sizes, including smaller brands. With a global team spanning six countries, Preciso fosters a culture of learning and innovation, empowering partners to optimize their programmatic media buying strategies.

By prioritizing equal opportunities in advertising, Preciso is committed to making programmatic solutions available to all