33Across is a leading brand with over 15 years of expertise in building identity resolution technology for the programmatic advertising industry. Through their innovative solution, Lexicon, 33Across is revolutionizing the way publishers, advertisers, and data partners navigate the evolving landscape of digital advertising. The Lexicon suite offers integrated solutions tailored for SSPs, DSPs, publishers, and data companies to optimize audience targeting, enhance revenue generation, and ensure privacy compliance.

By providing direct access to critical signals and creating a browser-agnostic infrastructure, 33Across is future-proofing the addressable ecosystem. The company's commitment to maintaining a privacy-safe and efficient programmatic environment sets them apart in the industry. With a global first-party publisher foundation and a dedicated team of trailblazers and problem solvers, 33Across is at the forefront of driving innovation and empowering the open web.