360 Memories is an online community and shopping platform centered on 360-degree photography, virtual reality, and related content. The site brings together immersive videos and visual experiences alongside material about modern and contemporary history, traditional culture, scenery, historic destinations, and aerial views. Its VR video posts feature content from a range of places and topics, including beaches, urban waterfronts, environmental issues, and virtual career-fair presentations.

Visitors can browse community posts, search products and discussions, read reviews, ask questions, and explore tags. The site also provides a shopping mall and partner-mall area, with member accounts and tools for managing carts, orders, and delivery. Its product-related categories and tags reference VR equipment and experiences, including Gear VR, Oculus Rift, HTC Vive, PlayStation VR, simulations, attractions, and rental options. These features make 360 Memories a destination for discovering immersive media, connecting with other users, and exploring virtual-reality products and services. The platform also includes practical site information, notices, events, frequently asked questions, and one-to-one inquiry support.