360 Performance Shooting provides tailored firearms coaching and instruction for students of all abilities, with programs designed for defensive, competitive, and law enforcement needs. The brand focuses on helping each student develop individual skills through current, practical instruction. Defensive shooters can train with real-world information intended to help them respond to violent criminal threats. Competitive shooters receive coaching aimed at building performance and progressing toward their next goals. For law enforcement officers, instruction emphasizes critical skills and the ability to make legally and morally sound decisions under pressure when facing a lethal threat.

Services include coaching for defensive and competitive shooters, law enforcement training, seminars, and dry-fire classes. The company also lists pricing, merchandise, and events, including pistol coaching and performance sessions and modern defensive shotgun training. Its programs welcome participants across skill levels and disciplines. 360 Performance Shooting says that more than 2,000 students have trusted it for instruction, reflecting its focus on practical skill development for a range of shooting objectives.