Unclaimed brand
The 3Hs Initiative. Improving the lives of laboratory rodents one lab at a time through the 3Hs: Housing, Handling, and Habituation.
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Hex Code
Color name
RGB
HSL
CMYK
#1D9E79
Mountain Meadow
29, 158, 121
163, 69, 37
82, 0, 23, 38
#A0E4F0
Blizzard Blue
160, 228, 240
189, 73, 78
33, 5, 0, 6
#74422B
Pickled Bean
116, 66, 43
19, 46, 31
0, 43, 63, 55
The 3Hs Initiative is a research-led educational programme focused on improving the welfare of laboratory rats and mice through better Housing, Handling and Habituation. Developed by the Psychopharmacology Research Group at the University of Bristol, established by Professor Emma Robinson in 2007, the initiative shares evidence-based methods for enhancing animals’ positive experiences and reducing cumulative distress. Its core aims include improving living environments, reducing aversive physical restraint, preparing animals gradually for handling and procedures, and objectively assessing welfare outcomes.
The initiative provides learning modules tailored to rats and mice, featuring practical guidance, videos, photographs and validation data where available. Topics include environmental enrichment, low-stress handling, habituation protocols, and approaches to substance administration, including voluntary oral dosing. Additional resources cover methods for measuring affective state, refined procedures, and improving the translational validity of animal research. The site also offers a webinar, downloadable protocols and guidance documents, and a continuing professional development quiz with a certificate.
Brand industry
Science and Education
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How do I download the 3Hs Initiative: Housing logo?
The 3Hs Initiative: Housing logo comes in two versions: a white logo and an icon. Download as SVG, transparent PNG or JPEG.
What are 3Hs Initiative: Housing's brand colors?
The 3Hs Initiative: Housing color palette uses the hex codes #1D9E79, #A0E4F0 and #74422B.
The 3Hs Initiative: Housing name, logos and brand assets are trademarks of 3Hs Initiative: Housing and its affiliates. Brandfetch isn't affiliated with or endorsed by 3Hs Initiative: Housing. Their use is subject to 3Hs Initiative: Housing's brand guidelines.