401kHunter
@401khunter.com
The only 401(k) prospecting tool financial advisors need. 401(k) prospecting software that lets you search 1M+ U.S. retirement plans ($29T+ in assets) by Form 5500 fee data, score them A–D, and unlock decision-maker contacts — all in one place. A modern, pay-as-you-go alternative to Judy Diamond, Larkspur, BrightScope, and FreeERISA.
401kHunter's Company Logos


401kHunter's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#60A5FA
Malibu
96, 165, 250
213, 94, 68
62, 34, 0, 2
#141716
Woodsmoke
20, 23, 22
160, 7, 8
13, 0, 4, 91
#FCFCFC
Alabaster
252, 252, 252
0, 0, 99
0, 0, 0, 1
About 401kHunter
401kHunter is a prospecting platform for financial advisors seeking employer retirement plans, startup-plan clients, and rollover opportunities. It brings together public records and more than 15 data sources to help users identify potential business, assess plan costs, and find decision-makers. Advisors can search more than one million plans, filter by location, industry, size, and fee grade, and review Form 5500 filing histories.
Plans with available fee data are graded from A to D, with higher grades indicating higher fees and potential areas for review. The platform also highlights businesses without an ERISA-filed plan and terminated or merged plans that may present rollover opportunities. Users can access plan financials, confidence-scored contact details, client-ready reports, and CSV exports for their CRM.
401kHunter describes its service as a pay-as-you-go alternative to traditional annual-seat prospecting tools. Searching is free, while credits can be used to unlock plan information and decision-maker contacts; the site also offers a free signup allowance and plan demonstrations
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