4Sports is an Australian online store focused on practical, affordable training gear for swimmers and triathletes. With locally stocked products in Melbourne, the brand aims to help customers spend less on logos and more on training, offering useful equipment selected for regular use rather than an overwhelming range of unnecessary choices.

Its swimming range includes silicone training fins, goggles, paddles, pull buoys, snorkels, mesh bags, swim towels, parkas and change robes. Customers can also shop triathlon, running and fitness products, along with fitness apparel and accessories for men and women. Bundles and training essentials help swimmers build a kit suited to their needs, from casual pool sessions to triathlon preparation.

4Sports highlights reliable gear, sensible prices and product guidance for people unsure what to choose. The online store offers secure checkout, easy returns and free standard shipping on orders over $50. Based in Bentleigh East, Victoria, it serves customers online and provides customer support on weekdays. The brand is operated by iCMedia Pty Ltd.