52 Blue Wealth Management is an independent wealth management firm based in Whitmore Lake, Michigan, inspired by the distinctive 52 Blue whale. The firm describes its approach as grounded in honor, loyalty, and integrity, and aims to create a judgment-free environment built on respect, humility, and strong client relationships. It supports people seeking guidance with financial goals, retirement planning, and managing 401(k) accounts.

Its services include advisory wealth management, with portfolio monitoring and rebalancing, investment selection based on a client’s risk tolerance, and coordination across accounts. For clients who need focused support, hourly financial planning offers guidance on investment planning, estate transfer strategies, and related needs. The firm also provides estate transfer services, including assistance with transferring retirement plans and other accounts, estate conservation and wealth transfer planning, and collecting insurance proceeds.

52 Blue emphasizes personalized strategies and uncovering financial opportunities through its experience and tools. Clients can schedule meetings or seminars and access a personalized finance app.