54Bid Media Inc. provides advertising monetization services for digital publishers, helping websites and mobile apps earn revenue from their advertising inventory. Its platform combines Google AdX demand with Prebid.js header bidding that connects publishers to more than 30 supply-side platforms. The company offers display, outstream video and in-app monetization, along with ad formats such as sticky anchor ads, rich interstitials, rewarded video and in-article placements.

54Bid’s services include customized client- and server-side Prebid wrappers, machine-learning price floors that adjust to factors such as geography and device, and ad operations support. The company says its technology is designed to keep auctions fast and protect page layout and Core Web Vitals. It also offers ad quality and recovery solutions, a yield calculator, publisher inventory audits and onboarding through Google’s Multiple Customer Management program. Publishers can explore a 14-day test run, and the site describes Net 30 wire payments. 54Bid positions its offering around increasing yield while giving publishers control over their brand and advertising experience.