55 Redefined
@55redefined.co
We Cover Everything Relevant to the Modern Over-50s Consumer
55 Redefined's Company Logos
55 Redefined's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5724BF
Purple Heart
87, 36, 191
260, 68, 45
54, 81, 0, 25
#272727
Mine Shaft
39, 39, 39
0, 0, 15
0, 0, 0, 85
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About 55 Redefined
55/Redefined is a disruptive brand and the champion for the over-50s in the UK. They advocate for age diversity, positivity, and inclusion across all aspects of life. The brand was born out of the founder Lyndsey Simpson's realization of ageism patterns in various sectors.
Inspired by academic research, she recognized the need to redefine our perspective on aging in this new generation. With changes in life expectancy, health, and wellness, 55/Redefined aims to challenge the status quo and help individuals and organizations see the untapped potential of 'older' in all aspects of life. Launched in September 2021, the brand's powerful anti-ageism message has already started driving positive change in the UK.
They strive to be the most trusted authority and go-to source for individuals aged 50 and beyond, supporting them through the pivotal years of change and beyond. With values rooted in anti-ageism, diversity, and inclusion, 55/Redefined is committed to providing exceptional customer service and experiences. Led by a board of accomplished industry professionals, the brand combines expertise and innovation to create a brighter future for the over-50s
Brand industry
Business and Consumer Services
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