日本直販【エンタメ部】

Nihon Chokuhan is a Japanese mail-order and shopping brand that brings together the online stores of Nihon Chokuhan and Yuyu Seikatsu. It offers a broad selection of products, including items featured through television, radio, and newspaper promotions. Its catalogue spans food and beverages, fashion, watches, health and beauty, home and lifestyle goods, electronics, hobbies, outdoor recreation, golf, and optical products.

Shoppers can find recognized brands such as Seiko and Citizen watches, as well as massage chairs, hearing aids, health products, clothing, furniture, bedding, kitchen goods, and garden supplies. The site also highlights original products, seasonal collections, and items advertised in its media shopping programs and catalogues. Beyond retail, Nihon Chokuhan provides services such as membership benefits, points and coupons, home-visit assistance, support for everyday tasks, and free professional consultations for people facing caregiving concerns.

Through its online shop, catalogues, and live shopping channels, the brand aims to make a varied range of practical and specialty products accessible to customers