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Hex Code
Color name
RGB
HSL
CMYK
#FF6C00
Blaze Orange
255, 108, 0
25, 100, 50
0, 58, 100, 0
#662D91
Eminence
102, 45, 145
274, 53, 37
30, 69, 0, 43
#FDF389
Sweet Corn
253, 243, 137
55, 97, 76
0, 4, 46, 1
7-Eleven is a leading convenience store brand founded in 1927 in Dallas, Texas, originally selling ice and gradually expanding its offerings to include essential daily items like milk, bread, and eggs. The brand, which officially adopted the name 7-Eleven in 1946 to highlight its extended hours from 7 AM to 11 PM, has evolved into a model for convenience retailing with 24/7 operations worldwide.
In Hong Kong and Macau, under the DFI Retail Group, 7-Eleven opened its first store in 1981 and has since grown to over 1,100 locations. Known for its comprehensive range of products, 7-Eleven provides customers with daily necessities, tasty snacks, and a variety of convenient services, such as gift cards, phone top-ups, and ticketing services.
7-Eleven aims to enhance customer experiences by being a reliable neighborhood staple, adapting to the community's lifestyle changes and serving as a go-to spot for quick stops after work or before heading home.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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Hong Kong convenience stores
Store-pickup ecommerce
Character merchandise
Convenience-store preorder
Yuu rewards
How do I download the 7-Eleven logo?
The 7-Eleven logo comes in one version: a logo. Download as SVG or transparent PNG.
What does 7-Eleven's branding look like?
The 7-Eleven wordmark is built around a red-orange “7” above the green “Eleven” lettering, a distinctive stacked emblem set in a rounded red-orange field. Its visual language pairs bold, simple lettering with a bright orange, green, and red palette, clean white or pale-neutral backgrounds, compact retail layouts, and product-led imagery.
What are 7-Eleven's brand colors?
The 7-Eleven color palette uses the hex codes #FF6C00, #662D91 and #FDF389.
The 7-Eleven name, logos and brand assets are trademarks of 7-Eleven and its affiliates. Brandfetch isn't affiliated with or endorsed by 7-Eleven. Their use is subject to 7-Eleven's brand guidelines.
