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Luxury boutique hotel in the heart of Amsterdam WELCOME TO HOTEL 717 Overlooking the Prinsengracht canals, Hotel 717 is the first luxury boutique hotel of the Netherlands, delivering exquisite modern care in an atmosphere of historic delights. This monumental canal house has existed since the 17th Century, and welcomed guests as a hotel for the […]
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Hex Code
Color name
RGB
HSL
CMYK
#987F28
Luxor Gold
152, 127, 40
47, 58, 38
0, 16, 74, 40
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Hotel 717 is a luxury boutique hotel on Amsterdam’s Prinsengracht, set in a monumental canal house with origins in the 17th century. Combining historic character with contemporary design, the hotel offers rooms and suites furnished with art from its private collection, high-quality beds, baths and rain showers, and 24-hour butler service. The property also features a comfortable living room and a leafy courtyard, providing quiet places to unwind with coffee or wine.
Guests can arrange curated excursions designed to reflect Amsterdam and its surroundings, and the hotel team welcomes advance enquiries about special requests and trip planning. Located in the city centre, Hotel 717 provides access to Amsterdam’s main attractions while offering a peaceful retreat. The building’s history includes its construction in 1810 by a successful sugar merchant and its use as a hotel for the past 25 years.
Hotel 717 is scheduled to become The Zetter 717, The Zetter Collection’s first European address, opening on 18 December 2026
Brand industry
Travel and Tourism
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How do I download the Hotel Seven one Seven logo?
The Hotel Seven one Seven logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are Hotel Seven one Seven's brand colors?
The Hotel Seven one Seven color palette uses the hex codes #987F28, #FFFFFF and #000000.
The Hotel Seven one Seven name, logos and brand assets are trademarks of Hotel Seven one Seven and its affiliates. Brandfetch isn't affiliated with or endorsed by Hotel Seven one Seven. Their use is subject to Hotel Seven one Seven's brand guidelines.
