724 is a leading Iranian mobile payment application developed by Samaneh Electronic Payment. Launched in 2010, it was designed to simplify financial transactions for users, offering a user-friendly platform for purchasing mobile top-ups, paying various utility bills, and checking account balances. Initially introduced with a USSD service, the company expanded its offerings by creating the 3Soot app for Android, which later evolved into the popular 724 app, now available on both Android and iOS platforms.

With over 30 million users, 724 has gained recognition for its innovative features, including card-to-card transfers, NFC payments, and utility bill payments linked to social security identifiers. The app also provides services related to vehicles, educational expenses, and charity contributions. 724 has received accolades for its commitment to user experience, achieving high ratings on key app stores and recognition at national consumer brand festivals. As a pioneer in mobile payments in Iran, 724 continues to evolve, focusing on sustainability and enhancing users' lives through cutting-edge financial solutions.