7 Rivers to the Coast is an initiative dedicated to the preservation and exploration of the Great Bay watershed, spanning from New Hampshire's picturesque Lakes Region to the Atlantic Coast. This brand promotes the shared waterways that have been vital to the region's communities for generations. Through a variety of activities and educational opportunities, individuals can engage with the environment while learning about the significance of local rivers, including the Bellamy, Cocheco, and Salmon Falls.

7 Rivers to the Coast hosts events such as the Great Bay 5K, educational workshops, and guided tours that highlight conservation efforts and community involvement. Additionally, they encourage citizens to participate in restoring waterways and provide platforms for sharing experiences related to local waters. By fostering a sense of community and connection with these vital resources, 7 Rivers to the Coast plays a crucial role in promoting environmental stewardship and advocacy for the health of New Hampshire’s natural landscapes.