8000watt is an independent cycling brand and media platform created by Julien, bringing together cycling culture, community, and carefully made merchandise. Its online shop offers graphic apparel, including the recurring Italia and Turbo shirts, the “Abstellen Verboten” longsleeve, and the 8000 B.C. tee. The brand emphasizes small-scale production: pieces are designed by Julien, printed and finished in Berlin, and packed by him and friends. Featured products include unisex, relaxed-fit shirts made from organic cotton.

Beyond merchandise, 8000watt publishes the 8000hertz podcast, including the German-language series Frequenz Julien, featuring conversations with riders and people in cycling. The site also shares cycling stories, event coverage, and updates through its magazine and newsletter. Its activities include organizing and promoting community rides, gravel outings, and cycling gatherings, sometimes alongside partner brands such as KASK, Oakley, and Sportful. 8000watt’s content ranges from ride reports and race experiences to event invitations and practical cycling resources. With an independent spirit and a personal voice, the brand connects cycling enthusiasts through apparel, storytelling, podcasts, and shared rides.