The 8020 Promotion Foundation, established in December 2000 and recognized as a public interest corporation in 2011, is dedicated to promoting oral health in Japan. This initiative, inspired by the goal of helping individuals retain at least 20 of their natural teeth by the age of 80, is known as the "8020 movement." The foundation collaborates with various partners, including dental associations and corporations like Sunstar, Lion, Panasonic, and Lotte, to foster a nationwide campaign for proactive health management.

The foundation offers a range of resources and programs, such as educational materials on oral care, self-care tips, professional guidance, and initiatives like the "Brushing Master Certification." Furthermore, they conduct research and surveys related to oral health, engage the public through enjoyable content, and encourage membership to support their mission. Their goal is to enhance quality of life by promoting lifelong dental health for all age groups, ensuring that everyone can enjoy nutritious food throughout their lives.