The brand focuses on celebrating the joys of winter hiking in Britain, encouraging outdoor enthusiasts to share their favorite frosty routes. It invites participants to engage in a unique contest where they can describe their preferred walking trails that are enhanced by stunning winter scenery and crisp air. The brand emphasizes the experience of enjoying nature, whether it be along coastal paths, through wooded areas, or by serene lakesides.

Moreover, it adds an element of incentive by offering a weekly prize of a £200 gift certificate for a stay at select accommodations worldwide, making winter adventures even more rewarding. The contest is thoughtfully designed, ensuring high levels of security for participants’ submissions, while engaging the local UK audience to share their experiences. With a mission to foster a community of hiking enthusiasts, the brand serves as a platform for sharing cherished memories and winter adventures, all while promoting healthy outdoor activities during the colder months