Lazada

**Lazada Group** is a premier eCommerce platform established in 2012, spearheading a retail revolution across Southeast Asia. Operating in six countries, including Indonesia, Malaysia, and Thailand, Lazada bridges diverse regions through robust technology, logistics, and payment systems. Backed by Alibaba since 2016, Lazada leverages advanced tech infrastructure to provide a seamless shopping experience.

Among its flagship offerings is **LazMall**, a vast virtual marketplace connecting consumers to over 32,000 trusted brands with guaranteed product authenticity and fast delivery. In addition, **Lazada Marketplace** empowers retailers with access to millions of new customers, supported by secure payment options and extensive marketing analytics. The platform covers 18 product categories such as health, fashion, and home appliances.

Lazada's commitment to cross-border commerce enables Southeast Asian brands to reach global markets, showcasing a diverse selection of goods from regions like China and Europe. With a vision to serve 300 million customers by 2030, Lazada is defining the future of shopping in the region.